Digital Marketing, since its inception, has refined the way retailers use technology for marketing on the internet. Consumer demand for online purchases and increasing adaption of digital platforms have made it necessary to invest in solutions that further increase online marketing and sales.
MATRiX provides advanced solutions in customer segmentation, sentiment analysis, and click through rate & impressions, conversion rate & cost and cost per click analytics, aiding our clients in developing efficient strategies and driving a significant increase in sales.
Analyzing textual information to identify patterns is needed compellingly by more and more e-commerce retailers.
From the reviews, complaints, answers from survey, customer service notes, emails and call contents, MATRiX will help clients to change these unstructured data to structured form, analyze text data, integrate text data with transaction data, Merchant Category Code (MCC), geographic location and reveal customer patterns, as well as business opportunities through text mining algorithms.