Customer Analytics is the process by which data from customer behavior is used to help make business decisions by incorporating market segmentation and advanced predictive analytics algorithms. In Finance, it is used in understanding customer lifetime, over limit customers, increasing cross-sales, managing customer attrition as well as migrating customers to lower cost channels in a targeted manner.

​MATRiX leverages the customer data obtained from both structured and unstructured data sources, performs model building using Artificial Intelligence, Machine Learning and Operations Research approaches to predict the future customer behavior in turn helping in making the business decisions.